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Intern, MINI Marketing - Spring 2026

At MINI USA, we believe in more than just making cars — we create experiences, inspire individuality, and drive community. With iconic design, go-kart handling, and a spirit of rebellion, MINI is more than a brand — it’s a movement. We're looking for passionate, creative minds ready to leave their mark, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

 

We’re on the hunt for a marketing-minded college student who’s eager to learn, unafraid to question the status quo, and ready to roll up their sleeves. As a Marketing Intern at MINI USA, you’ll support real-world campaigns, get hands-on experience with digital and experiential marketing, and help bring the MINI brand to life across various channels.

 

This is a part-time internship position for our Spring Rotation, from January 12, 2026 through May 15, 2026 in Woodcliff Lake, NJ. 

 

WHAT AWAITS YOU.

  • Assist the MINI USA Marketing team with campaign development, execution, and reporting
  • Support social media planning and content creation (think Instagram, TikTok and beyond)
  • Help coordinate influencer and partnership initiatives
  • Research competitive marketing trends and present findings
  • Participate in brainstorming sessions and team meetings
  • Assist with planning and logistics for experiential marketing events
  • Provide administrative and project support as needed

  

WHAT YOU SHOULD BRING.

  • Currently enrolled in a Bachelor or Master’s degree program at an accredited college or university  
  • Possess a minimum cumulative GPA of 3.0 (not just in major) 
  • Have completed at least 60 college credits or be at least a rising Junior 
  • Field of study: Marketing or Communications preferred
  • Must attach a copy of college unofficial transcript 
  • Ability to work part-time (20-29 hours/week) 
  • Prior BMW Group experience (applicable to international J1 students only) 
  • Prior internship and/or relevant work experience
  • Proficient in Microsoft Office Suite, familiarity with Adobe Analytics
  • Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
  • Ability to manage sensitive and confidential information
  • Excellent organizational and planning skills
  • Self-motivated, adaptable to a dynamic environment
  • Able to work both independently and as part of a team
  • Languages: English (fluent, oral and written)
  • Previous experience working with automotive dealer operations and data analysis preferable

 

WHAT YOU CAN LOOK FORWARD TO. 

  • Paid Time Off in addition to Company paid holidays where eligible 
  • Hybrid work environment 
  • Intern Vehicle Lease Program 

 

The hourly rate for Undergraduate students is $25.30

The hourly rate for Graduate students is $32.20
 
The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.  

Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business. 

BMW in the United States is an equal opportunity employer. It is the policy of BMW Group in the United States to provide equal employment opportunity (EEO) to all qualified persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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