C3-B / Werkstudent/in
Datum: 05.03.2026
Standort: München, BY, DE, 80809
Unternehmen: BMW Group
GLEICH NORMAL MITARBEITEN IST NUR WOANDERS NICHT NORMAL.
TEILE DEINE LEIDENSCHAFT.
Erfolg ist Teamarbeit. Nur wenn Expert:innen ihr Fachwissen und ihre Begeisterung teilen, entsteht ein Workflow, in dem Ideen fließen. Das nennen wir Innovationskultur. Deshalb geben wir Studierenden bei uns nicht nur die Gelegenheit zum Zuhören, sondern vor allem auch zum Mitreden und Weiterdenken.
Working Student (m/f/d) in Marketing Steering for the BMW Brand in the Region Asia-Pacific, Eastern Europe, Middle East & Africa.
Success is teamwork. Only when experts share their knowledge and passion can a workflow emerge in which ideas flow. We call this innovation culture. That’s why we offer students not only the opportunity to listen, but also to contribute, shape and think ahead.
The BMW Group offers you an exciting and diverse working student position in Marketing Steering for the BMW brand in the Asia-Pacific, Eastern Europe, Middle East & Africa (APEEA) region.
Your responsibilities:
- Supporting the Marketing Team of the APEEA region in the development, planning, conceptualisation and steering of regional marketing activities across 80+ markets.
- Contributing to cross-channel campaigns for new model launches in collaboration with Central Marketing.
- Executing and supporting market-specific requests from APEEA countries.
- Supporting content-related and financial project steering, including budget management.
- Assisting with research tasks, preparation of committee materials and creation of presentations.
- Contributing to communication initiatives on sustainability, rounding off this exciting area of responsibility.
What you bring:
- Studies in Business, Communication, Media or a comparable field.
- Very strong MS Office skills; experience in marketing or project management is beneficial.
- A high level of initiative, creativity and flexibility.
- Strong analytical thinking.
- Teamwork, communication skills and intercultural awareness.
- German and English: fluent in spoken and written form.
- Interest in modern marketing tools (e.g., customer journey, trend analysis, digital analytics).
What we offer:
- Start immediately & minimum duration of 1 year (longer welcome).
- Extensive mentoring & onboarding.
- Personal & professional development.
- Flexible working hours.
- Mobile working.
- Attractive compensation.
- Student apartments (subject to availability & Munich only).
- And much more at bmw.jobs/whatweoffer.
We look forward to your application!